What is AIDA?

You might be familiar with an old copywriting tool called AIDA. Essentially, it is the structure compelling and converting sales copy will take. The AIDA principle is a time tested and well followed sales copy strategy. It is known as the motivating sequence, they way you hook a reader and compel them to make a purchase.

There are many other well known formulas, ACCA: Awareness, Comprehension, Conviction, and Action. The Four Ps is another: Picture, Promise, Prove, and Push. Since AIDA is the most commonly used and easiest to remember we’ll focus on it.

I just read a post by Rhea Perry over at the Internet Based Moms Expert blogs and I couldn’t agree more. Rhea’s family not only get involved in business from a young age but they’ve also learned to diversify into several different areas.

I think this is very important. I personally don’t ever feel comfortable putting all my eggs in one basket. I’ve just started to look into real estate investing and this is something I’m hoping to accomplish in the near future.