A few months ago, I helped a client and friend Michael Roby with his website SEO. Just a few weeks ago he thanked me because he’s ranking in the first few results of Google for “motivational speaker Minnesota”

A lot of Michael’s business comes from local clients who are looking for motivational speakers and sales trainers… so we optimized his site using the keywords someone in his area would type if looking for a motivational speaker.

Just recently I had two people ask me just how I manage to do so much. They want to know how I can run three monthly PLR memberships, a writing and transcription business, work on Moms Talk Network, handle all my other projects (yes there are more!)… and still manage to have time for myself and my family.

The truth is there isn’t a magic formula and no I haven’t discovered how to get more hours in a day. The reason I can do so much is because I have help in my business. Outsourcing for me is a must and I have a handful of people I work with on a regular basis. I also have partners who I work with so all the pressure isn’t on me.

Small businesses often spend huge amounts of money on advertising and yet ignore the free advertising options right in their own backyard.

Local media attention can be great for your business (even if you operate online). The best part about getting local media attention is you can do so without having to spend a penny on advertising. Even better than free publicity, you’ll gain media attention that’s much more credible than any print ad.

So how do you attract local media attention?

Just recently I was asked a question about local searches and local SEO. There’s a lot of information about general SEO online, but not much for local businesses. Having owned a local business in the past, the techniques are certainly different.

Here are a few tips and resources for local search engine optimization:

The first thing you should do when optimizing your pages and tags is use local keywords. If you’re a CPA in California add the keywords California CPA. You should also add your City, Los Angeles CPA.

I’ve been coaching with Michel Fortin for a few months now and I have to say his advice has pushed my business to new levels. I’m a firm believer that coaching and mentoring can really help you succeed in business.

I wanted to share with you one of Michel’s responses to my question about blogging and finding your niche and direction in online business: Now keep in mind I pay a hefty amount of money for this information (worth every penny may I add), so please make the most of it

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Mila,

Great question.