What is AIDA?

You might be familiar with an old copywriting tool called AIDA. Essentially, it is the structure compelling and converting sales copy will take. The AIDA principle is a time tested and well followed sales copy strategy. It is known as the motivating sequence, they way you hook a reader and compel them to make a purchase.

There are many other well known formulas, ACCA: Awareness, Comprehension, Conviction, and Action. The Four Ps is another: Picture, Promise, Prove, and Push. Since AIDA is the most commonly used and easiest to remember we’ll focus on it.

As you probably already know Harlan Kilstein is an awesome copywriter and just so happens to be my mentor… I’ve learned so much from him in just a few short months and I look forward to growing and learning even more in the future.

Now this Saturday Harlan is hitting the big Five-O and has a special free gift for you….

A no strings attached, free teleseminar on making money as a copywriter.

Harlan’s already said that nothing, zero, zilch will be pitched or sold on the call… just amazing information I guarantee you won’t want to miss. I pay a lot of money every month to coach and train with Harlan so consider this call very valuable.