What is AIDA?

You might be familiar with an old copywriting tool called AIDA. Essentially, it is the structure compelling and converting sales copy will take. The AIDA principle is a time tested and well followed sales copy strategy. It is known as the motivating sequence, they way you hook a reader and compel them to make a purchase.

There are many other well known formulas, ACCA: Awareness, Comprehension, Conviction, and Action. The Four Ps is another: Picture, Promise, Prove, and Push. Since AIDA is the most commonly used and easiest to remember we’ll focus on it.

I just read a post by Rhea Perry over at the Internet Based Moms Expert blogs and I couldn’t agree more. Rhea’s family not only get involved in business from a young age but they’ve also learned to diversify into several different areas.

I think this is very important. I personally don’t ever feel comfortable putting all my eggs in one basket. I’ve just started to look into real estate investing and this is something I’m hoping to accomplish in the near future.

I just sent this email out to Internet Based Moms subscribers, but this freebie is so good I wanted to make it available here too. Please see details below:

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Hi

It’s Mila here with an important announcement. Alice Seba just emailed her list about it, but in case you don’t receive those emails, I wanted to make sure you were aware of this.

I’m sure you already know the importance of leveraging the work of others to make running your business easier. It’s just the smart way to do things.

I have another great resource for you. If you’re using private label rights content (PLR) or want to learn more about it, this free guide will help.

It includes information on ethically using PLR content, how to build relationships through content, how to use your PLR.

Here’s a small sampling of what you’ll find inside:

1. What Is PLR Content?

2. Find Out If PLR Content is Ethical

3. How PLR helps in the following areas:

• Building credibility and expertise.
• Relationship Building
• Making Money

4. 21 Ideas For Using PLR in Your Business

If you’re just getting started in affiliate marketing or online business, we’ve put together two tutorials to help you along. These are live now on Internet Based Moms.

1. Affiliate Marketing - Learn the steps to getting started and you’ll also find helful articles and tips. Affiliate marketing is a great way to make money online and this info should help you get started. Click here to access.

There’s also a great book by Dr. Ken Evoy that gives you more in depth information about affiliate marketing, and is completely free. Click here to download.

I’m hoping to be running the London Marathon in April 2008. I’ll find out in late or early November… but anyways, since signing up I’ve received letters from like 10 different charities asking me to run in support of them.

I’ve had a hard time decising between them all because really how do you say yes to one cause and no to the other, when they all need help… know what I mean?

But today I got a letter from the Children with Leukemia foundation that really stood out. All the letters I’ve received from other charities have just said run for our team, help a good cause, blah, blah but this letter was different. Here’s a small excerpt:

We’ve been busy over at All Private Label Content and have some great new bundles for you! Here’s our latest:

Educational Toys Article Bundle: Benefits of toys, fostering creativity and great toys suggestions. Perfect for the upcoming BUSY shopping season.

Fall & Hallowe’en Recipe Bundle: 30 recipes for Fall and Hallowe’en entertaining. The creative recipes are sure to please.

Kids Healthy Eating Research Bundle: Getting kids to understand the importance, being a good example, helping picky eaters and more.

Article Marketing Research Bundle: What is it, using ghostwriters, benefits, submitting articles and more.

My friend Alice Seba has posted the search phrases for her site a few times and those posts always give me a good laugh.

I was just looking through my search stats and found some pretty interesting ones I thought I would share. There are some non family friendly ones so I won’t share those! *blush*

Here we go:

i believe in luck not hardwork - nope not me… I don’t believe in either!

is someone stalking me online - I don’t know, I hope not

A few days ago I was reading Dan Kennedy’s newsletter and he mentioned that ugly and clumsy websites almost always outperform sleek and pretty ones (he’s tested this many times).

This would explain why people like Matt Furey, who sells millions of dollars of products online, have such so-so sites. In fact, Matt’s just had his site revaamped — it was actually uglier before.

And take a look at Dan’s own website, it’s certainly not flashy or sleek. Dan and Matt can easily afford to pay something to build them any kind of website they want… yet they deliberately keep their sites shall we say “home-made.” You get a sense that there’s a real person behind the site rather than some cold and perfect entity.